How To Use Pay-Per-Click Advertising To Increase Sales

Introduction

Pay-per-click (PPC) is a proven way to grow your online revenue. PPC ads can bring in more customers and drive sales. With targeted campaigns and a refined plan, you can create high-quality leads. It will eventually convert them into paying customers. According to sources, companies will pay $190.5 billion for PPC in 2024. Every business, small or big, is investing in PPC now. This blog post will discuss the crucial methods for using PPC ads to increase sales.

1. Set Clear Goals & Motives

Defining goals and objectives is important before starting a PPC campaign. Decide whether you plan to promote direct sales, create leads, or increase brand awareness? With this, you can monitor the performance of your ad campaign. Also, you can produce more effective advertisements if you have a defined aim in mind.

2. Proper Keyword Research

Your PPC performance depends on selecting the appropriate keywords. To find suitable keywords relevant for ads, use tools such as Google Keyword Planner. Focus on specific, long-tail keywords that accurately describe your products and services. You will attract potential customers who are more likely to become ones if you do this.

3. Craft Engaging Ad Copies

You need to craft engaging ad copies for the best results. They ought to be enticing, persuasive, and educational. Talk about the special feature that sets your goods or services apart. Do not forget to mention a clear call-to-action for your services. Test various ad copy variations to identify the one that best relates to your target audience. 

Did You Know?
According to WordStream, Google Ads receive 64.6% of clicks for high commercial intent keyword searches.

4. Impressive Landing Pages

Users who click on your PPC advertisement should reach a professionally created landing page. Make sure that it complements the ad’s message. There must be a clear call to action on your landing page. It should have an easy navigational layout. The offer should be both clear and convincing. Ensure your landing page is mobile-friendly and loads quickly. It will enhance the user experience and boost conversion rates,

5. Tracking & Analyzing Outcomes

Google Analytics comes in handy at this point. Regularly analyze and monitor the outcome of the working PPC campaigns Some of the measurements that should be more frequently monitored include; CTR, conversion rate, and ROI. It is important to use this information to evaluate your campaigns. It will help you come up with other likely modifications.

6. Continuously Optimize and Refine

PPC is a mode of advertisement that requires consistent optimization. Consistently update and refine your keyword list, ad text, and landing page. Analytics will help you with this. Try fresh concepts and new strategies to discover what generates the most value for your business.

7. Leverage Retargeting Ads

Retargeting ads help you reach visitors who came to your website but have yet to buy something. This means they are interested in your products or services. By targeting them again, you can eventually convince them to make a purchase. Retargeting is one of the most widely used strategies for increasing sales for companies. 

8. Incorporate a PPC Agency

Outsourcing your requirements to a PPC agency is ideal if you do not have the time or skills. Let a professional agency create a one stop PPC strategy for you. It will save a lot of your time for other important activities of the company.

9. Use Ad Extensions

If you haven’t already, you should utilize ad extensions for your paid advertising campaigns. They are a free add-on and help a lot.

Sitelink, callout, and review extensions are a few of the most effective ad extensions for PPC campaigns. These work well for providing a user with a clear overview of your website. It also includes feedback from users, and an image of what’s available on it through a direct link.

You can also choose to have extensions that allow customers to make direct phone calls to your company.

10. Profit from FOMO

The fear of missing out, or FOMO, is ideal for boosting purchases. Numerous effective urgency strategies exist. Many successful campaigns frequently combine several of them at once.

You can use FOMO to attract people right away to your PPC ad. FOMO can be used with terms such as “sale ends in 24 hours,” “free X only until Y,” or even “X spots/units left.”

To promote your limited offer even more, you can incorporate FOMO into your landing pages.

11. Refresh Your Copywriting.

Not to mention, one of the most crucial components of your PPC advertisement is the copywriting. These ads don’t have a lot of space to display images or videos because they show up as search engine results.

Rather, your copy takes center stage. Hiring seasoned copywriters with experience in the past is a wise strategy. It helps you obtain a solid return on investment if these are your first few PPC campaigns.

Thus, if your business is B2B, for instance, you should work with seasoned copywriters. They should specialize in B2B marketing. They will know just how to promote your offering to potential clients.

12. Geotargeting is Essential

With the aid of geotargeting, you can maximize every click. Diverse audiences from disparate places have distinct tastes. With the help of geotargeting, you can conduct separate ads in different locations. It customizes your marketing plans to cater to various requirements. With online marketing, geotargeting can also help you boost in-store sales. 

For instance, offer different consumer segments personalized coupons or target mobile ads to people who are about to visit your location.

Did You Know?
PPC made an average revenue of $2 for every $1 in 2022, with an average cost per click (CPC) of $1.16. This shows how refined PPC ads can bring a good return on investment (ROI).

Mistakes to Avoid in PPC Campaigns

• Unclear Objectives: Clear goals are important. Without it, success becomes tough, and resources are wasted.
• Negative Keyword Ignorance: Negative keywords can lead to irrelevant clicks. It drives up expenditures without generating conversions.
• Ignoring Landing Page Optimization: Ineffective landing page design can undermine advertising efforts. It causes high bounce rates and low conversion rates.
• Establishing and Forgetting Campaigns: PPC demands constant optimization and monitoring. Skipping this might lead to lost chances for advancement.
• Not Making Use of Ad Extensions: Click-through rates can be increased by using ad extensions. It increases visibility and offers more information.
• Ignoring Mobile Optimization: Most people use mobile devices. Not optimizing for them may result in the loss of potential clients.

Why Growth Vive Solutions?

Growth Vive Solutions is a top company for pay per click advertising in Vancouver. We assist companies of all sizes in boosting their revenue and sales targets. Our expert PPC specialists have always exceeded client expectations. Our PPC ads are highly targeted, efficient, and produce solid results. It is because we employ cutting-edge tactics and strategies. As a Growth Vive Solutions partner, you can anticipate:

• Tailored PPC tactics catered to your particular business requirements
• Thorough keyword analysis and targeting to draw good quality leads
• Effective landing page design and ad wording to increase conversions
• Constantly improving and refining ads using performance data
• Complete analytics and reporting to monitor the success of your ads
• Outstanding customer assistance and service across the whole process

Selecting Growth Vive Solutions as your PPC agency will give you peace of mind. Your ad spend will be used wisely to increase sales and expand your company. To find out more about how we can support your pay-per-click advertising success, get in touch with us right now.