The marketing industry is changing so fast. Ads are getting more advanced and personalized. Marketing teams are saving hours of work. What’s driving all these changes? Well, the credit goes to Artificial Intelligence (AI).
Since the rise of tools like Chat GPT, marketing companies have been at the forefront of adopting AI. They used it to analyze millions of data points in seconds and create content strategies tailored to their audience. And, the results were nothing short of impressive— more click-throughs and conversions.
So, how can you use AI to get real results in 2025? Let’s check it out.
5 Ways To Use AI in Marketing
No doubts. AI is literally developing marketing efforts. Unfortunately, most brands are only scratching the surface. Check out some mind-blowing ways on how you can use AI to get better results:
1. Content Gap Analysis
Content is perhaps the most competitive area in marketing. All brands are consistently refining their content strategies with more fresh and intriguing concepts.
Still struggling to develop ideas that actually work? AI can evaluate your competitors’ content and present content gaps that they are actually missing out on. Here’s how they do it:
- First of all, the system grabs data from all competitor websites and social media pages.
- Studies what’s driving traffic to your competitor websites and the main keywords that users are searching for.
- AI prepares a list of top user-searched keywords and related phrases that don’t have much content results. For instance, assume that your competitor’s blog “10 Tips for Sustainable Living” is getting tons of traffic. If they haven’t covered a topic on “Sustainable Travel,” AI will flag this as a content gap for you to explore.
You can use these data-driven recommendations to attract more audience to your websites.
2. AI in Data Analytics
Analyzing large datasets can be really time-consuming. Luckily, AI can make it way easier. Many AI tools can scan through thousands of sources and spot the patterns within seconds.
You can use AI-driven decisions to keep an eye on the market trends and make data-driven decisions ahead of your competitors. But AI doesn’t stop with these broad analytics. It lets you have a more in-depth user behaviour overview through micro-moment targeting.
Each customer passes through many moments before reaching a decision, such as scrolling past an ad, pausing on a product image, etc. AI can even spot these micro-moments to determine user intent. You can use this data to trigger the right promo materials to push them to the decision.
3. Automated Video Production
Videos are the current hot trend in marketing. Yet, many businesses stay behind it due to a lack of production equipment and budgets. AI can give a hand to them by automating the entire production process— without sacrificing quality. It is now capable of:
- Generating good-looking video avatars that can present a content piece without human actors.
- Automate video cuts, eliminating background noises.
- Cloning voices for creating podcasts and voice overs without additional recordings.
- Turn blog posts into video content or vice versa.
Thus, small brands can also stay in the loop with professional content at a fraction of the cost.
4. More Personalization
A one-size-fits-all approach has no space in marketing. Nowadays, personalization matters a lot. AI can help you achieve that through user behavior data.
For instance, you can use AI to adjust website layouts in real time to highlight the most relevant content for each visitor. In some cases, it can even change the product descriptions for specific users based on what they previously interacted with.
Netflix does a magnificent job with this feature. They fine-tune the movie suggestions and even thumbnail images to optimize for more click-throughs. You can also use AI in the same way to make every interaction feel custom-made for the person viewing it.
5. AI in SEO
Traditional keyword research tools just tell you what people are searching for. AI takes a deeper step by letting you know why they are searching and what content will satisfy them. You can use the data to try out more user intent-focused keywords. For example, instead of just targeting ‘best running shoes,’ you can have more intent-focused keywords like ‘best running shoes for knee pain in 2025.’
Keyword research is just the tip of the iceberg. Many developers use AI to make on-page speed optimizations, too. It can identify and fix broken links quickly. Similarly, the process of image compression without quality loss can also be automated.
Conclusion
Remember, AI in marketing is just in the early stages. Even though it’s still powerful, it works properly only if combined with human efforts.
That’s where we come to the picture. At Growth Vive, we have a team of AI marketing experts who know how to use the technology effectively to make data-driven decisions that deliver measurable results. Contact us now!