Enterprise SEO involves the application of advanced SEO techniques for larger institutions. Institutions with an extensive web presence need enterprise SEO strategy.
It involves SEO on a larger scale; therefore, additional skills and resources are required. The core elements of SEO enterprise strategy are efficient SEO management, automation, and scalable content solutions.
You may require enterprise SEO services if:
- You operate an e-commerce site with thousands of web pages.
- You oversee a large business with multiple websites.
- You manage a large business with multiple locations.
Or if you own or manage a business or website similar to those mentioned above.
How is Enterprise SEO strategy different?
Size & Scaling
The biggest contrast is in the size and scale of the organizations. Enterprise SEO is designed for large organizations. There’s a significant difference between optimizing a few pages and optimizing thousands of pages. Scaling is crucial, as without it, there won’t be any substantial benefit in attracting organic traffic to your website.
To make SEO best practices like internal linking and content production effective across thousands of pages, it’s crucial to scale up everything. A few internal links on a massive website won’t have a significant impact. Scaling content generation can demand a significant amount of manpower, sometimes necessitating an entire team dedicated to content creation.
Target Audience
The target audience differs between small and large organizations. Small businesses face less competition, while large enterprises contend in highly competitive markets. Large-scale organizations focus on short-tail keywords, while small organizations target less competitive keywords.
The larger the company, the greater the need for a specialized enterprise SEO strategy team. In contrast, small companies often rely on a single person who manages SEO, content marketing, writing, and social media. A dedicated SEO team is essential because when dealing with thousands of web pages, a single general SEO associate won’t suffice. Many companies’ SEO efforts fail because they do not hire experts.
Updating the Data
The removal or redirection of pages with backlinks and high authority becomes even more challenging for large enterprises, as it can negatively impact their brand authority. Simultaneously, the content on the websites needs to be updated and kept relevant. This becomes challenging when dealing with a large enterprise. As the size of a website increases, updating its data demands more man-hours and effort. The enterprise SEO teams should not only possess technical expertise but also be intelligent, adaptable, and refined. Hence, many companies choose enterprise SEO services to secure their survival and prosper in today’s competitive corporate sector.
Enterprise SEO strategy
Webpages loading time
The larger the website, the more pages it has, and consequently, the more challenging it becomes to maintain the speed of the website. Always monitor your page loading time using various online tools like Google PageSpeed Insights, Sematext, Uptrends, etc. To enhance web page speed, consider compressing data, minimizing redirects, and implementing caching for your web pages. A fast website consistently delivers an enhanced user experience and contributes to boosting organic traffic.
Updating data and maintaining domain authority
Given the crucial role of scaling in enterprise SEO, establishing a scalable structure is vital. Pages with high authority and backlinks cannot be deleted, as it would impact domain authority. In such cases, updating these pages is necessary to stay current and relevant with market trends. Also, it’s essential to consider the keywords for which the content is ranking.
The key is to preserve well-performing old data and domain authority while consistently working on keeping them updated.
Subsections
Organizing a substantial amount of content on your website becomes more effective when employing subdomains. In essence, a subdomain functions as an independent website within your main site. It enables your website to segregate or organize content based on specific functions or purposes.
This segmentation allows for the categorization of data into distinct domains. It enhances the user interface and ultimately provides a superior browsing experience. Consequently, this approach contributes to an increase in organic traffic and improved SEO performance.
Automation
SEO strategy involves the automation of scaling. SEO automation involves streamlining SEO tasks through tools or software to simplify your campaign. Manually scaling operations is extremely challenging, if not impossible. It substitutes manual labor leading to potential cost reductions of 20-30%.
Automating site monitoring includes managing page load time, ensuring site uptime, and identifying and fixing broken links. Some of the tools that can be used for automation are SEMrush, SentiOne, SE Ranking etc.
Backlinks
The quality of backlinks plays a crucial role in establishing a strong SEO ranking. Backlinks are links from other webpages that direct users back to a page on your website.
Establishing links is a critical element of an enterprise SEO strategy. The quantity of backlinks a page has is directly related with the organic traffic it receives from Google. Your primary objective should be to identify unlinked mentions and convert them into valuable backlinks through outreach and requests.
Opting for Enterprise SEO services is the way to go
To prosper in today’s world, adopting enterprise SEO is imperative to maintain your business’s relevance. The SEO team plays a pivotal role in differentiating the success of two companies. Engaging an expert enterprise SEO team has become the norm in contemporary business practices.
Enterprise SEO services assist in automating and scaling your entire process. It aids in the establishment of backlinks, keyword research, and the upkeep of data while maintaining domain authority.
Some of these strategies include quality content creation, strategic keyword selection, and implementing cluster content linking. A key consideration in this strategy is that any content developed should be created with scalability in mind, ensuring that it can be easily expanded as needed.