Local SEO is the practice of optimizing any online website or page based on local search results. Among 8.5 billion searches daily, people are looking for certain businesses, outlets, and maybe an eatery nearby. For this specific need, the Google algorithm has included a proximity factor where the person’s location and the keyword show results with the local intent.
For example, if a person types on Google “book store near me,” it shows the nearby bookstore results of that specific city and, most precisely, the neighborhood. That has led to the need for local SEO services that have helped businesses increase traffic and conversions.
Why is Local SEO Important?
There is no doubt that SEO has revolutionized the concept of traditional marketing. No matter how strong a marketing strategy you use, your business will never be able to beat the competition without proper SEO.
Did you know that the global market for SEO was estimated to be US$68.1 Billion in 2022? The increased industry growth is projected to reach US$129.6 Billion by 2030.
- Local customer engagement and conversions
- Better keyword research to target the right market
- Optimization of voice search
- Increases visibility, traffic, credibility, and authority
- Gives you a competitive advantage in the local market
How will Local SEO work in 2024?
To get results through local SEO, the best thing to do is make a unique strategy. Here are the steps you need to follow:
Local Keyword Research:
Keyword research is one of the most critical steps in SEO, where you find the ranking keywords related to your product or service. Using these keywords will drive more traffic to your website and get more conversions.
- Research your competitors: Start by researching your competitors and use an organic search tool. Use advanced filters to see what non-branded keywords they use that rank on the search engine. You also need to check the keyword difficulty and prepare a list of keywords that you can rank easily.
- Use Google Autocomplete: If you type something on Google search, it automatically gives you multiple terms searched by users. It is one of the most reliable ways to find the best long-tail keywords for local SEO. The search engine shows results based on the location to give the best and most accurate results.
- Google Keyword Planner: There are many other great SEO tools companies use for local SEO services. But the most common one is the Google keyword planner. It helps you find the keywords related to what you search for and shows its competition and KD.
Google Business Profile:
Many businesses miss this, but optimizing your Google business profile is crucial. It will increase your visibility for local searches. You should add details about your business, add photos and videos, mention working hours, and add reviews.
Local NAP Citations:
NAP citations are when you add your business name, address, and contact on online directories and social media. It helps Google verify your business or whatever information you provide is correct.
Get Online Reviews:
Great testimonials from your customers attract new customers by gaining trust and confidence. It helps build loyalty and shows what other experiences are with you. Moreover, Google recommends people check online reviews before trusting any website for products or services.
Optimize Your On-Page SEO:
Regarding local SEO, it is imperative to ensure that the website pages are optimized as per requirements. If you have previously written content, you should get it checked by an audit from the best local SEO services in Vancouver.
Backlinks are the back-support of SEO that helps boost rankings by link-building with websites of high authority. The website must be relevant to the same industry or niche to gain organic traffic.
Local SEO services are highly beneficial for any business that wants to rank and get a competitive edge in the local market. If you want the same results for your Vancouver business, choose Growth Vive Solutions.
They have years of experience working in the industry and have proven case studies of their customers who are happy to see their local SEO efforts. Contact today and see how they can take your business to new heights.