The Importance of Regular WordPress Website Maintenance

A WordPress site isn’t a one-time setup. It’s a living online space that requires ongoing care to remain fast and secure.

Without upkeep, your site will slow down and can even become an easy target for hackers. Let’s check out some reasons why WordPress maintenance is so important for your website.

1. Protect Your Site from Hackers

WordPress hosts the majority of online websites. So, it is often the primary target of most hackers. Old WordPress core files can leave security vulnerabilities that hackers target. With maintenance, you can:

• Regularly scan for malware to catch suspicious activities before it’s too late. 
• When something does go wrong, an up-to-date backup means you can restore your site in a hurry.

In short, maintenance keeps all elements of your system updated to close any security gaps that may be used against you.

2. Keep Your Site Fast

As time passes, your WordPress site may build up unwanted information such as spam comments, post revisions, unused plugins, etc. All these slow down your website. 

According to a study by Google, 53% of mobile users left websites that took over 3 seconds to load. In addition, Google itself confirmed that the algorithms consider page speed as a ranking factor. 

Regular wordpress maintenance keeps your website fast and responsive. It clears out all the unnecessary data from the base. Similarly, they can fix bugs in your website that affect user experience.

3. Stay Compatible

WordPress is changing daily, and so are the plugins that power it. Without regularly keeping everything updated, you could experience compatibility issues. For instance, a specific plugin that ran fine six months ago can crash your website after the WordPress core update. Having all of your plugins, themes, and the WordPress core properly maintained allows for all the above to coexist and remain compatible.

This is really important for ecommerce websites. A crippled feature will deliver a terrible experience for your customers, which leads them to abandon your website. Such issues during a festive season or ad campaigns could be really painful.

4. Backup Your Data

Think about this scenario. You have spent months creating your website only to have it all destroyed in a split second due to a server error. Sounds painful, right? Well, without backups, you are on the verge of this risk.

Routine maintenance involves setting up and verifying automated backups of your site. If disaster strikes, you can restore your site to its former glory in a snap without data loss or downtime.

Assume that a plugin update crashes your site. With proper updates, you can roll back to a backup prior to the update and correct the problem without losing any material. Regular maintenance ensures that your backups are up-to-date and stored securely, either on a remote server or in the cloud. That keeps you always prepared for the worst.

5. Stay Visible on Google

Website errors can hurt your search engine rankings severely. Consistent maintenance is required to keep your website search engine-friendly. WordPress updates can:

• Renew SSL certificates to show that your website remains safe.
• Detecting and repairing broken links.
• Keep your website mobile-friendly.
• Address any technical SEO issue that’s affecting your visibility.

If not maintained well, your website can lose rankings, traffic, and potential clients.

Conclusion

Regular WordPress updates are no longer an option but a necessity to keep your website alive. Although updates and security checks are easy, doing them the wrong way can create larger problems. That’s why you need a professional technical team to handle your website.

At Growth Vive, we have an expert team to guarantee that everything goes smoothly without risk. We will regularly scan your websites for malware and keep them updated. Contact us now— don’t wait for problems to appear!