You start the day by replying to a few emails and rewriting the product descriptions. By afternoon, you’ve shifted the focus to scheduling some social media posts. And just when you get to checking the analytics, the day’s already over.
This is the everyday routine of every marketer. The creative aspect of marketing often gets buried somewhere in the midst of all the repetitive work.
Yet, the bright part is that we’re living in one of the best times for marketers. AI automation is becoming the new norm. And Chat GPT, the pioneer of the revolution, still leads the pack. If used right, it can automate many tasks and even produce better results.
Let’s check out how to use ChatGPT in practical ways that save time and free up your headspace.
1. Content Creation
Content is the soul of marketing. You need blog posts, captions, emails, product descriptions, ad copy, and everything in between. And it has to be fresh and consistent.
Luckily, Chat GPT can give you a hand with that. Instead of staring at a blank doc for hours, you can make use of it to generate an SEO-optimized outline. All you need to do is paste a prompt like this:
“Create an SEO-optimized blog outline on the topic ‘[Insert Topic]’. The goal of the blog is to [educate/sell/inform/drive traffic]. Include suggested headings and subheadings with keyword variations.”
It works for social media, too. You can request captions or even prepare a post’s content from the tool.
Did You Know?
35.1% of marketers use AI tools like ChatGPT for content creation. 45% use it for idea brainstorming while 31% use it for outline generation. Only a few (18%) utilise AI for a draft preparation. That itself is proof of the value of human content!
That’s just a part. The true value is iteration speed. You can request five alternative headlines and three tone versions of a caption in an instant.
2. Customer Engagement
Let’s accept it. When it comes to marketing, there’s nothing more boring than customer response management. Individuals message your company with the same questions each day, like “what’s your return policy?”, “Do you ship internationally?”, and so on.
Did You Know?
80% of customer care executives are already investing in AI for service management. It can save up to 30% in customer support costs and can considerably increase response times.
Chat GPT can assist you in creating prewritten responses that sound human and helpful. You just need to paste it into the DM.
Or even better, you can create a chatbot with ChatGPT integration using tools like Zapier, ManyChat, or through the custom APIs of OpenAI. Just set up common trigger phrases and pair them with ChatGPT-generated replies. You will be able to handle all support requests automatically.
It doesn’t stop there. You can also use ChatGPT to generate customized customer feedback. Suppose someone wrote a negative review, you just paste the review into ChatGPT and ask:
“Write an empathetic reply that recognizes the problem and provides assistance.”
At times of crisis (shipping delays, PR issues, etc.), you can input the situation to ChatGPT and have it generate customer updates that read as reassuring. This makes it easier for even small teams to maintain brand voice and customer satisfaction without being robotic.
3. Market Research
You don’t always need a full research agency to understand your audience. If prompted well, ChatGPT can assist you in analyzing tone, trends, and buyer psychology in no time.
For instance, copy and paste in a competitor’s landing page and ask:
“What audience is this page addressing and what psychological triggers are they employing?”
You can grab valuable input to prepare your own campaign landing pages and use their insights to improve your conversion rate.
Similarly, ChatGPT can also summarize Reddit threads, review sections, or social posts if you copy and paste the text in. Ask it to pull out learnings such as:
- What are people complaining about the most?
- What features are people excited about?
- What language are they using?
This type of audience voice research can be applied to inform your messaging, product copy, and even product development.
Don’t know how to use the insights in the right way? We, at Growth Vive, have created hundreds of successful campaigns for our clients through just raw data.
4. SEO And Optimization
Most blogs about SEO are pretty general, and it’s tough to do the process on your own with such vague advice. Only tools like ChatGPT can offer you the assistance that you need.
You can start with keyword ideation. Paste a topic, and ask:
“Provide 15 long-tail keyword suggestions on ‘home workout plans’ suitable for an Indian audience.”
You’ll receive search engine-friendly phrases to rank for. You can even set filters such as low competition keywords or voice search phrases.
And the tool is helpful even for technical SEO. It can clarify concepts in simple terms, such as what’s slowing down page speed or how to improve alt text. You don’t have to Google every micro-question anymore.
5. Campaign Planning And Strategy
Yes, ChatGPT is good for content. But its real strength lies in thinking.
If you’re about to launch a campaign, specify the product and target audience, and ask:
“Suggest 3 campaign ideas with hooks, platform suggestions, and messaging tone.”
It will give you a framework to work with. Just built upon it to create a stellar campaign content strategy.
And more importantly, you can even utilize it to identify gaps in your strategy. It works like a second brain and assists you in thinking through alternative points of view to address possible objections. It may not be a replacement for your strategy, but it’s a great filter to narrow your thoughts down.
Conclusion
What most people fail to realise is that ChatGPT offers more than just faster writing. In fact, it’s all about clearing your mind of the things that are holding you back. You can finally think clearly and test that people truly care as you stop spending hours on trivial tasks.
However, it takes time to get used to these tools. The majority of companies either use them sparingly or quit too soon.
If you really want to go deeper, we’re here to help.
At Growth Vive, we use an intelligent automation strategy with AI-powered execution to assist brands in creating long-term growth. Get in touch with us to know more!